Path 2 / Step 2 of 4

Data/report businesses: choose a specific lane.

Pick the subcategory that feels easiest to understand or sell into. The goal is direction, not perfection.

Competitor trackingPricing, offers, content, ads, launches, hiring changes.Lead intelligenceTrigger events, enrichment, prioritization, buyer context.Review monitoringSentiment, recurring complaints, competitor gaps, local alerts.Market mapsDirectories, vendor comparisons, category scans, buyer guides.Buyer-intent alertsSignals from job posts, forums, X, reviews, funding, site changes.Regulatory trackersPolicy updates, compliance changes, grant deadlines, rule summaries.